CMS gave Heritage Living Center a 4-star rating for Q1 in Conway, Arkansas

1175 Morningside Drive, Conway, AR 72034
1175 Morningside Drive, Conway, AR 72034
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Heritage Living Center, under the ownership of RHC Operations, Inc. as of the first quarter of 2026, was listed in Faulkner County by the Centers for Medicare and Medicaid Services (CMS). RHC Operations, Inc. has managed the facility since March 22, 2011.

The nursing home operates as a for-profit business.

During the first quarter of 2026, the facility earned an overall CMS rating of four, exceeding the state average nursing home score of 3.4 in Arkansas. CMS calculates ratings by assessing key factors: health inspections, staffing, and resident care quality.

The reported data indicates that Heritage Living Center served an average of 127.9 residents daily in the first quarter of 2026 with 140 available beds. The nursing home is not connected to a hospital.

There were no fines or penalties for Heritage Living Center in the first quarter of 2026.

In Faulkner County, Arkansas, there were a total of six for-profit nursing homes.

U.S. Census Bureau estimates show the number of older adults nationwide rising as the count of younger residents shrinks. Americans age 65 and over increased by 13% from 2020 to 2024, while the population under age 18 dropped by 1.7%. The country’s senior population has grown significantly over the past century, from 4.9 million in 1920 to more than 61 million by 2024.

A 2021 study indicates that close to half of individuals in this age bracket, about 28 million people, are projected to require long-term services and assistance. The study further estimates that over a third may need care in nursing facilities someday.

“Living a long life is something that many of us want and could get,” said Jesse Slome, executive director of the American Association for Long-Term Care Insurance, an insurance education group. “But when we live a long life, the chances of us needing long-term care increase exponentially. But when you need that type of care, there are limited options.”

Nursing Homes in Faulkner County as of Q1

Nursing Home Owner Ownership Type Overall Rating Avg. No. of Residents per day
Conway Healthcare and Rehabilitation Center 4P2T1 OPS Holding LP For profit – Limited Liability company 3 67.5
Greenbrier Nursing and Rehabilitation Center Michael Morton For profit – Corporation 5 81.9
Heritage Living Center RHC Operations, Inc. For profit – Corporation 4 127.9
Salem Place Nursing and Rehabilitation Center, Inc. Michael Morton For profit – Corporation 4 84.8
Superior Health & Rehab, LLC Michael Morton and David Norsworthy For profit – Limited Liability company 5 99.2
The Blossoms at Conway Rehab & Nursing Center Diamond Opco Holding, LLC For profit – Corporation 1 70.6

Information in this article was obtained from the Centers for Medicare and Medicaid Services. The source data can be found here.



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