North Little Rock Times

Faulkner County spent $4,454,280 on men's collegiate football teams in 2023, an increase of 10.8% over the previous year, according to the U.S. Department of Education.

This translates to roughly 20.7% of all spending for sports teams at the three universities in the county during the 2023 season.

The average sports expenses at Faulkner County have grown 108.6% since 2010.

College football is one of the biggest sports in the U.S., with some college teams eclipsing NFL teams in terms of attendance and profit.

In 2022, after a decades-long fight, student athletes nationwide gained the right to profit from their names, likenesses, and images as a result of a flurry of new state laws and an NCAA policy change.

Year	Football Team's Expenditures	% from grand total sport team expenditures
2023	$4,454,280	20.7%
2022	$4,019,322	19.6%
2021	$3,747,907	20.4%
2020	$3,608,133	20.4%
2019	$3,687,370	19.8%